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The Real Product Isn’t the Device. It’s the Data.
I just opened up my Dexcom box to tee up my first attempt at continuous glucose monitoring. I’m excited. Not in a “biohacker influencer” way—but in a very practical, self-aware way. I eat more garbage than I’d like to admit, and I’m curious what the data will actually say. Maybe it nudges me toward less sugar, more protein. Maybe it just confirms what I already know. Either way—data. Then I hit the signup screen. Two checkboxes: Okay to use my anonymized health data to advanc
Kristin Keohan
Apr 233 min read


Transforming Your B2B SaaS Business with Data: From Reactive to Proactive with Metrics That Matter
Imagine this data sh*tshow: Sales Rep: "I'm not sure if we're going to hit forecast this month." Sales Leader: “Oh, really? How much do...
Kristin Keohan
Dec 5, 20243 min read


VC Pitches @ Snowflake Build: Insights, Highlights, and What Worked Best
I have strong opinions about which pitch stood out as the most effective—and interestingly, it wasn’t necessarily the one tied to the...
Kristin Keohan
Nov 20, 20242 min read


From Ill-fitting Blazers to Pink Pumps: What It’s Like to Be a Woman In STEM
I didn’t realize I was different until college CS classes when the ratios got stark. I’d be one of two or three girls in a sea of men,...
Kristin Keohan
Nov 7, 20242 min read


Balancing Accrual and Cash Dates in Your B2B SaaS Data Model
If you’re managing contract data for a B2B SaaS business, one of the big questions is how to handle revenue in your data model . While...
Kristin Keohan
Oct 23, 20242 min read


AI and the Shiny Tool Trap: How Poor Implementation Misses the Metrics that Matter
Recently, I built a new website, testing different platforms to see what would get me live quickly and effectively. I wanted a basic but...
Kristin Keohan
Oct 16, 20243 min read


The Adoption of dbt: From Silicon Valley to Bill in Ohio
Last week I attended the Data Engineering & Machine Learning Summit . Amidst the technical questions, one comment made me pause. “I get...
Kristin Keohan
Oct 8, 20241 min read
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