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Transforming Your B2B SaaS Business with Data: From Reactive to Proactive with Metrics That Matter
Imagine this data sh*tshow: Sales Rep:  "I'm not sure if we're going to hit forecast this month." Sales Leader:  “Oh, really? How much do...
Kristin Keohan
Dec 5, 20243 min read
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VC Pitches @ Snowflake Build: Insights, Highlights, and What Worked Best
I have strong opinions about which pitch stood out as the most effective—and interestingly, it wasn’t necessarily the one tied to the...
Kristin Keohan
Nov 20, 20242 min read
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From Ill-fitting Blazers to Pink Pumps: What It’s Like to Be a Woman In STEM
I didn’t realize I was different until college CS classes when the ratios got stark. I’d be one of two or three girls in a sea of men,...
Kristin Keohan
Nov 7, 20242 min read
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Balancing Accrual and Cash Dates in Your B2B SaaS Data Model
If you’re managing contract data for a B2B SaaS business, one of the big questions is how to handle revenue in your data model . While...
Kristin Keohan
Oct 23, 20242 min read
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AI and the Shiny Tool Trap: How Poor Implementation Misses the Metrics that Matter
Recently, I built a new website, testing different platforms to see what would get me live quickly and effectively. I wanted a basic but...
Kristin Keohan
Oct 16, 20243 min read
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The Adoption of dbt: From Silicon Valley to Bill in Ohio
Last week I attended the Data Engineering & Machine Learning Summit . Amidst the technical questions, one comment made me pause. “I get...
Kristin Keohan
Oct 8, 20241 min read
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